Downselling is another effective strategy to increase your average transaction size.
Coach Charles Gaudet explains that, even when a prospect declines your offer, you may be able to sell them on an alternative option at a lower price.
- Understand that the goal is not to offer the same product or service at a discount, but to offer another similar product that still helps them achieve their goals.
- Learn when and how to approach a prospect who declined your initial offer.
- See how selling a downsell may eventually lead your customer to buy your full-priced product or service in the future.
- Discover how to automate your downsells through your CRM and cart abandonment process.
When a prospect declines your product or service, try offering them an alternative product at a lower price to convert them.
