Recent changes aren't going away soon; have you pivoted your B2B strategy?
Coach Zach Burkes shares some ways to adjust your B2B sales strategy to remain effective, given the paradigm shift of the past six months.
- Realize that B2B sales strategies that worked before the pandemic may not work now.
- See what role you play, as a leader, to coach, empower, and hold your sales team accountable when working virtually.
- Understand that buying decisions are increasingly being made at a more senior level in many organizations.
- Learn some techniques you can use to adjust your B2B outreach strategy.
