Fellow member Cooper Harris led this month's discussion. Cooper Harris is a California-based entrepreneur and the founder and CEO of Klickly, a data-driven impulse-payments platform that powers distributed commerce. Cooper has been nominated for Google’s “Young Innovator” award, L’Oreal’s “Digital Woman of the Year,” won InformationAge’s Women in I.T. “Entrepreneur of the Year” and named by Adobe as a “Top Thought-Leader” at Cannes. She is a favorite speaker at international summits including CES, Cannes Lions, Shoptalk, SXSW, Sundance, Los Angeles TechWeek, London Tech Conference, and more, speaking on advances in eComm, Retail Tech, FinTech, fostering women in STEM, and disrupting the status quo using technology and innovation. 

Member gain insights on growth in 2021 and upcoming trends for 2022. Cooper invited Daren Limas, accounts director at Klickly, Kyle Harrington, and SVP, Media at Hawke Media, to discuss strategies and technologies agencies should have in place to conquer 2022. Check out some highlights below.

• Inbound brand interest grew exponentially in Q3 with the launch of iOS 14. This new update presented challenges to target your potential customer strategically. It allowed users to opt-in or out of tracking across multiple apps and websites by companies. 
• Performance-based platforms will be in high demand for the next couple of years. Leaning into partners is a huge transition happening in 2022. Partners will help clients reallocate budgets and shift their marketing efforts by diversifying channels to remain more omnipresent. 
• In 2022, agencies are focusing on customizing their data analysis to create a more well-rounded service for their clients. They are also thinking about saving time by streamlining time and reporting for agencies. 

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